Selling Tucson Homes: Price Adjustments
Wednesday, May 21st, 2008Price Adjustments
As a home seller, your main goal is to have your home shown to as many prospective home buyers as possible. So here’s a question for you…
What is the key factor in getting your home shown?
The answer is PRICE, and that’s price in all capital letters. Price is the the first thing that buyers have to consider when buying a home because they can only buy what they can afford; and especially in today’s market, buying an overpriced property will not be allowed by the lender. So you can get interest in your home, in turn getting your hopes up for the time being, but when the time comes for closing, you’ll be falling back into despair because the equation just didn’t add up. Overpriced homes just will not sell.
And if you overprice your home, not only will you not have your home not shown, but you’ll make your neighboring homes look like bargains compared to yours. You’ll be doing your neighbors a favor in this case, and at the end, you’re left empty-handed.
As time goes on, it may not even be your fault that your home ends up overpriced. You might’ve priced your home relative to the market and competively when you first listed, but with market changes, it could end on the overpriced side of the price spectrum. At that point, you have two options.
Your Two Options
1. You can wait for the market to catch up to your listed price, which is perfectly fine to do but you have to understand and accept that this may take months and even years. The choice is yours.
2. Or you can adjust your price.
If you’ve chosen to adjust your price, one thing you have to accept is that you were never going to attain your unsuccessful listing price. So after adjusting, you can’t tell yourself, “But I could’ve sold it for $20,000 more!” Not only will you turn more bitter and angry if you feel that way, but really, you’ll be getting mad at things that never were going to be. What’s done is done, and it’s time to move on if your home was overpriced.
When you do adjust price, you can do so in two ways: You can do multiple small price reductions or you can do one substantial price reduction. Once again, it’s your choice. What I can tell you when you do multiple price adjustments is that you’re going to lengthen the days on the market for your home which will most likely create a negative stigma on your property, and this will only lead to buyers who’ll aggressively negotiate with you to get themselves a deal. Doing this method will likely have you losing at the end of it all.
Or you can do it the smart way and price your property correctly, relative to the market, and priced to win. This will have agents and buyers interested in your property, which is what you ultimately want and need. It’s not selling your home for less than what it’s worth, but positioning yourself in the market to create interest and activity.
Selling your home is a dynamic process. The market moves and shakes everything within it up, which can end up in your favor and sometimes as your loss. Price adjustments are just a part of the process in selling your home fast and for top dollar.






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