CAUTION: This Video Ruffles Feathers
I made this video above 3 weeks ago, and I think that now is a good time to show the Daily. It’s a problem that I think plagues the real estate industry nationwide. Listing agents who short change their clients with lacking efforts to sell fast and for top dollar… Listing agents who aren’t in it to win it for their clients.
Do you know the percentage of people that found their home on the internet that they closed on and purchased?
26% and this statistic is from the NAR’s Profile of Home Buyers and Sellers from 2006.
It’s easy to say that real estate marketing is moving to the internet. More and more buyers are searching for listings and information on the web, and every other medium is becoming obsolete as time goes on.
What makes me mad is when I see listings with 1 to 5 pictures. Even uploading 5 to 10 pictures on a listing, in my opinion, is short changing the client. Some Realtors argue that putting up too much information satisfies the home buyer’s curiousity so they don’t come to tour the home or inquire about it. I beg to differ. I believe that today’s home buyers want to see as much as they can, as quick as they can, in the comfort of their own homes to find their next home.
Because when I think back to 2006 when I bought the home that I’m living in now, if the listing didn’t have a picture, I overlooked it. If the property description had a bunch of abbreviations that I didn’t understand, I pressed the “back” button on my browser. And if there weren’t many pictures to gaze at on a property listing, there were plenty others out there that provided me that luxury.
The days are over when “For Sale” signs were all you needed to put up to sell a home. No one looks at those home magazines or property newspapers today either. They’re useless; truly a waste of paper and a detriment to our environment. You either embrace and utilize technology for your benefit, or you get left behind with your home unsold.
For one minute, please put yourself in the shoes of a seller and leave your answer in the comment section of this entry. Your opinion is what I want to know so I can provide a greater service to you.
How many professional pictures would you want your home listing to have?




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